RIO DE DINERO

Film industry financials are said to be contra-cyclical to the economy (and there's no greater example than the Great Depression), but this weekend's box office gross is up 12% compared to the same time last year.
Rio raked up $40M this weekend, with only the remote competition of Scream 4, coming in at just under $20M. With yet another animated kid's film coming in at number one, it's officially time to stop underestimating the genre...not that we ever did.